Juddmonte Farms is one of the leading breeders and runners of
racehorses in the world with operations in Europe and the United
States of America.
The Juddmonte website is an essential part of their marketing
and communications and provides an invaluable information resource
at over 2,000 pages of content.
Juddmonte's previous website was difficult to update and rigid
in structure. It was only partly updatable and the large portions
of static content had to be changed by skilled web editors. Regular
updates to the site had to be made manually and were time consuming
and tedious to complete. The process of maintaining and extending
the website was becoming very frustrating and costly.
Juddmonte was also concerned at the level of knowledge required
to manage the website. There were critical functions that could
only be completed by skilled editors who had the knowledge of the
bespoke functionality. There was also the further problem that
changes sometimes had unanticipated knock-on effects that made it
difficult to anticipate the time and effort required to make the
3internet were able to provide Juddmonte with a complete
solution using the unique abilities in the Inigo Content Management
Inigo's flexible template structure and site management
capabilities provided that ability to manage the two parallel
Inigo's unique formatting capabilities mean that Juddmonte can
format race results using rules to avoid tedious and repetitive
The News and archiving system meant that Juddmonte could control
their news and archiving functions automatically.
The multimedia capability within Inigo simplified the management
of video and photographs on the website.
Inigo supports Flash elements and that allowed Juddmonte to use
animation as they required without upsetting the visual coherence
or operation of the website.
The adaptable structure of an Inigo website means that Juddmonte
are now able to archive information in a simply and
Juddmonte's web team are now in full control of their websites.
They can update every page, add new sections and include new
information as required.
The Juddmonte Inigo conversion was a great success. It also
illustrated the speed and advantages of using Inigo as the entire
conversion project was completed to schedule within three weeks and
has substantially reduced the time required for ongoing
maintenance. JuddmonteÕs efforts can now be directed towards
enhancing the website and providing better new information for