3internet uses a pragmatic, business-oriented approach
to design and build effective commercial websites. It is an
approach which harmonizes content, structure, graphic design and
technology to deliver productive sites and a refined user
experience.
We have extensive experience in corporate IT delivery,
commercial website design and consultancy. Together with our
contract staff and partner companies we have delivered wide range
of projects since 2003, in a relationship which provides a scalable
and reliable framework for project delivery.
We consistently find that there are few key factors that set us
apart from the opposition:
Business Driven
We understand that we are really in the business of finding and
keeping customers. We prefer to put the emphasis on the keeping
part.
Commercial View
Websites
exist to generate income. We are keenly aware of the P&L, and
endeavour to understand how each website contributes to the
organisation. A fundamental part of this process is understanding
the business goals so that we can drive development of the internet
and intranet sites towards meeting specific success criteria from
the outset.
Technically Superior
Two years ago we conducted extensive research into the content
management market. We wanted a system that provided integrated web
site management, ecommerce, email marketing and administration. And
it had to be search engine friendly, easy to use, modular, scalable
and robust. And built using commonly available technology so that
we were assured of a readily available pool of developers. We ended
up building our own as we were not prepared to compromise because
we knew what our clients wanted and expected. The Inigo Content Management
System meets all of those criteria, and much more.
Project Orientated
The common perception around websites is often that they are fun to
build; there is a certain amount of glamour around the internet.
This does not change the harsh reality that websites are really
software projects in disguise. If you take a look at the history of
software development you will see the most amazing legacy of
failure with project overruns, exploding budgets and burnt out
people. And there is nothing to say that building a website is any
different - especially when you realise that the small software
projects are the most prone to failure because small seems to imply
that planning is superfluous. We plan. We plan some more, and then
we write it up and agree a delivery schedule that works to time and
budget.
Design Pragmatists
The real purpose of web design is to deliver information and remind
the reader about who is providing it by reinforcing your brand
image. That does not mean boring or dull. It does mean clear,
legible and easy to find information. It also means accessible and
adaptable to suit the reader. And it should be fun without being
distracting, because we are human. Hopefully. 3internet does the
graphical design last because it needs to support all the other
elements of the website including content, structure and
navigation. This means the design serves its purpose of delivering
information (and gently reminding the reader of who is providing
it) without getting in the way.
Integration
Our clients wanted integration so they had one security point to
access their website administration, send emails to their
registered users and update their online ordering system. They got
it. That integration extends to the information in an Inigo
website. Information can flow in and out using XML. Take a look at
any Inigo webpage and change the address so that the page extension
is 'xml'. Simple, but effective.
Client Led
Our clients drive our delivery. We do not do 'one size fits all'.
That makes every project different, and every client happy.
Service Orientated
Client service is everything. That's why we provide unlimited email
and telephone contact as part of our standard service
agreement.